Books
A Survival Guide to Social Media and Web 2.0 Optimization
Push up your sleeves, and let’s get Social!
This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves.
Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. And, the companion CD is packed with links to other resources, directories of Social Websites, and fillable forms and worksheets to help you map your strategy. You will be pleasantly surprised at how easy it is!
Learn more about the book here.
Praise for A Survival Guide to Social Media and Web 2.0 Optimization…
Recognition in social media circles:
- Top 15 recommended social media books by Windmill Networking
- Top 100 best social media books ever by Mellow Billow
- 44 social media books for 2009-2010 by Social Media Convergence
Some Independent Reviews:
- I am both shocked and impressed at how much valuable information is contained within its almost 400 pages…This book will not only help you survive, it will help you thrive in the Web 2.o world. If you are new to social media, this survival guide will undoubtedly save you time and anguish. And if you are an advanced Web 2.0 user, it will help you flesh out a solid strategy to harness your own social media power.” ―Sue Rostvold, Social Media Therapy Read the full review here.
- As I started reading the Survival Guide to Social Media, I grabbed a notebook and started taking notes. Yes, it is that interesting and informative. The author helped me plan how the social media can be beneficial to me and then walked me through every step with photographs and written explanations. A Survival Guide to Social Media and Web 2.0 Optimization is written textbook style - only better - because it never gets boring!!! ―Linda Brandau, Bookvisions Read the full review here.
- Easy-to-read, but not a beginner’s guide, this expertly-presented, comprehensive, extensive publication will best serve readers who have some background knowledge of the social web and its tools. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended. ―C. A. Lajos, The Librarian’s Review of Books Read full review here.
Some Five-Star Amazon Reviews:
- I loved it. What a book. It is well organized and well written…Building a meaningful and productive online presence is all about (1) interactivity, (2) sharing, & (3) collaboration. This book will tell you what you need to know to get involved online, build your presence, and interact, share and collaborate. 5 stars!
- The author covers the nuts-and-bolts technologies of the new, open-source Internet, but she also goes well beyond the basics. Setting forth proven strategies and tactics, future technologies, measurement tools, and more, Hay provides more in depth guidance from a business perspective. A significant, worthwhile resource, it belongs in many large public library collections. Highly recommended.
- If you’re trying to understand the difference between a widget and an RSS, or a blog and a micro blog, or any other terminology, this is the one book you need to read. It covers all aspects of social media with step-by-step, easy-to-understand instructions.
- Author Deltina Hay has put together an outstanding, well-organized book with chapters dedicated to mapping out strategies, creating key words or tags, starting blogs, building social media newsrooms, and much more. Everything on the Web is changing so quickly, it’s essential for artists and authors to do everything they can to keep up. Hay’s book is a critical tool that will aid creative people on their internet journey.
- This is a fantastic resource, a real business-oriented how-to that takes you step-by-step through the whole process. The forms and templates on the CD are really handy. This is an invaluable roadmap through this big, expanding territory.
Required Text in These Universities:
- Buffalo University
- St. Cloud University
- Minnesota State University
- Texas Lutheran University
- St. Edward’s University (PR and English departments)
- UC Berkeley Extension
- Georgia State University
- Farris State College
- Bucknell University
- Georgia Southern University: Georgia Southern University Syllabus
More Praise:
- “Social media offers incredible potential for growing a business or reputation online. But using social media can be an incredible time suck if you don’t know what you’re doing. Deltina’s book will help you make the best use of social media. Read it. Use it. Put it into practice.” ―John Kremer, author of 1001 Ways to Market Your Books
- “With social media seeping into every cranny of our online existence, it’s no wonder we feel overwhelmed. Fortunately, Deltina Hay’s "Survival Guide" can help anyone — from the newbie Twitterer to seasoned code monkey — maneuver the social Web like a Jedi master. Read this book and join the revolution!” ―JD Lasica, Founder of Socialmedia.biz
- “Deltina Hay absolutely nails it by pointing out that interactivity, sharing, and collaboration are the basic ingredients that make social media such a powerful force today. She systematically explains exactly how to participate in all three in a way that is understandable and extremely effective at the same time. I highly recommend A Survival Guide to Social Media and Web 2.0 Optimization to anyone. I would especially recommend it as a resource for anyone advertising social media strategies as a part of their professional offerings or, for that matter, anyone considering hiring a social media strategist. This is a very important and much appreciated book.” ―Mike Chapman, Social Media Club Co-founder and Texas Social Media Award winner
- “I chose to use this book in my classroom because it is one of the most comprehensive social media books on the market and it is easy for everyone to understand. Deltina Hay breaks down each tool and explains why it is important. She guides readers through each step; from the set up process to the tool’s functionality as it relates to most users.” ―Dr. Corrine Weisgerber, professor of PR at St. Edward’s University
